.what.
A Regeneration Gaming Platform
The Blue City combines storytelling and gaming. The solution can help cities, conservation areas, indigenous protected areas and so on.
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How it works
We sell real world game areas to companies committed with ESG targets. We connect our virtual world - The Blue City - to that game area and then we create a game based on virtual challenges and real life missions that will be accomplished by gamers.
.why.
ESG
ESG performance becomes more important to companies every year
88% of investors say that a top sustainability portfolio concern for them is climate-related risks. They also say that they plan to double their ESG assets in five years.
gaming
Gaming industry and number of gamers grow exponentially every year
3.2B is the increase in number of gamers. Gamers worldwide in 2021 were up 5.3% year on year, with more than 3 billion gamers, of the 5 billion people who are online.
metrics
Combining ESG and gaming can help increase and quantify environmental actions driven by people
There is no easy way to quantify environmental actions driven by people, but connecting companies and gamers can be a solution.
.how it works.for gamers.
storytelling
Gamer watches an
inspirational animation.
avatar
Gamer creates an avatar.
land
Gamer chooses
a land to play.
missions
Gamer finds and accomplishes missions.
UGC
Gamer generates content to prove accomplished missions.
gallery
Gamer uploads content in the gallery, under their avatar.
.how it works.for companies.
lands
Company buys land plots and proposes themes related to its ESG goals.
ESG goals
Platform creates a game with missions in company's land plot, according to its ESG goals.
activation
The platform activates a game in each company's land plot.
metrics
Company check gamers activity through uploaded content in Gallery.